A Fashion Flash is an internal trend communication distributed to visual merchandising teams across all Forever 21 store locations, translating corporate trend research into a concise seasonal reference guide.
Company
Forever 21
Role
Designer
Project overview
Design a concise, visually engaging document that communicated the seasonal trend direction clearly and efficiently to an in-store audience. The piece needed to feel energetic and on-brand while organizing a range of product categories into a layout that was easy to navigate under the pace of a retail environment.
Challenges
The layout was structured to lead with strong visual impact and move through product categories with clarity and rhythm. A red, white, and blue palette was applied consistently throughout, reinforcing the seasonal theme without overcomplicating the design. Product imagery and lifestyle photography were paired intentionally to connect merchandise to the customer context it was designed for.
Results
The finished piece was distributed across Forever 21 store locations as part of the June seasonal rollout, equipping visual merchandising teams with a clear, actionable reference for the 4th of July product launch.
A Fashion Flash is an internal trend communication distributed to visual merchandising teams across all Forever 21 store locations, translating corporate trend research into a concise seasonal reference guide.
Company
Forever 21
Role
Designer
Project overview
Design a concise, visually engaging document that communicated the seasonal trend direction clearly and efficiently to an in-store audience. The piece needed to feel energetic and on-brand while organizing a range of product categories into a layout that was easy to navigate under the pace of a retail environment.
Challenges
The layout was structured to lead with strong visual impact and move through product categories with clarity and rhythm. A red, white, and blue palette was applied consistently throughout, reinforcing the seasonal theme without overcomplicating the design. Product imagery and lifestyle photography were paired intentionally to connect merchandise to the customer context it was designed for.
Results
The finished piece was distributed across Forever 21 store locations as part of the June seasonal rollout, equipping visual merchandising teams with a clear, actionable reference for the 4th of July product launch.