A seasonal inspiration piece created to set the visual direction for Forever 21's 4th of July summer look.
Company
Forever 21
Role
Designer
Objective
Produce an inspiring, visually driven piece that communicated the seasonal aesthetic clearly enough for merchandisers to bring it to life in store.
Approach
The focus was on mood and visual storytelling rather than instruction. Layout, imagery sequencing, and typographic choices worked together to convey the intended look and feel, giving merchandisers a strong creative reference to interpret and execute.
Outcome
Merchandisers received a compelling creative reference that translated the seasonal vision into a tangible direction, supporting consistent in-store execution across locations.
A seasonal inspiration piece created to set the visual direction for Forever 21's 4th of July summer look.
Company
Forever 21
Role
Designer
Objective
Produce an inspiring, visually driven piece that communicated the seasonal aesthetic clearly enough for merchandisers to bring it to life in store.
Approach
The focus was on mood and visual storytelling rather than instruction. Layout, imagery sequencing, and typographic choices worked together to convey the intended look and feel, giving merchandisers a strong creative reference to interpret and execute.
Outcome
Merchandisers received a compelling creative reference that translated the seasonal vision into a tangible direction, supporting consistent in-store execution across locations.