A visual merchandising manual developed for Forever 21 Red, a new store concept focused on accessible basics at a lower price point.
Company
Forever 21
Role
Designer
Objective
Establish a clear merchandising direction for a new store format that differentiated itself from Forever 21's trend-driven model, communicating a cleaner, more refined aesthetic aligned with the everyday basics the concept was built around.
Approach
The visual language was calibrated to reflect the simplicity and accessibility of the Forever 21 Red concept. Layout and styling direction drew from the restrained, essentials-forward aesthetic of brands like Uniqlo, giving merchandisers a clear reference point for how the new format should look and feel on the floor.
Outcome
The manual gave the Forever 21 Red team a focused, on-concept resource that supported a consistent in-store presentation distinct from the parent brand, helping establish the visual identity of the new store format at the ground level.
A visual merchandising manual developed for Forever 21 Red, a new store concept focused on accessible basics at a lower price point.
Company
Forever 21
Role
Designer
Objective
Establish a clear merchandising direction for a new store format that differentiated itself from Forever 21's trend-driven model, communicating a cleaner, more refined aesthetic aligned with the everyday basics the concept was built around.
Approach
The visual language was calibrated to reflect the simplicity and accessibility of the Forever 21 Red concept. Layout and styling direction drew from the restrained, essentials-forward aesthetic of brands like Uniqlo, giving merchandisers a clear reference point for how the new format should look and feel on the floor.
Outcome
The manual gave the Forever 21 Red team a focused, on-concept resource that supported a consistent in-store presentation distinct from the parent brand, helping establish the visual identity of the new store format at the ground level.