A social media campaign produced for the SMPS Orange County chapter to introduce the incoming 2024-2025 Board of Directors across LinkedIn and Instagram.
Company
SMPS Orange County
Role
Designer
Objective
Design a cohesive series of graphics that introduced each board member individually while maintaining a consistent visual identity across every post, feeling celebratory and professional from the opening group announcement through each individual spotlight.
Approach
The campaign launched with a group graphic establishing the visual framework for the series. Each subsequent weekly post introduced one director individually, with layout decisions balancing portrait photography, typographic hierarchy, and brand elements to create graphics that performed well natively on both LinkedIn and Instagram. SMPS brand guidelines were applied consistently across every asset.
Outcome
The campaign ran weekly across LinkedIn and Instagram throughout the month, giving each board member a dedicated moment of recognition while building sustained visibility for the chapter and its incoming leadership.
A social media campaign produced for the SMPS Orange County chapter to introduce the incoming 2024-2025 Board of Directors across LinkedIn and Instagram.
Company
SMPS Orange County
Role
Designer
Objective
Design a cohesive series of graphics that introduced each board member individually while maintaining a consistent visual identity across every post, feeling celebratory and professional from the opening group announcement through each individual spotlight.
Approach
The campaign launched with a group graphic establishing the visual framework for the series. Each subsequent weekly post introduced one director individually, with layout decisions balancing portrait photography, typographic hierarchy, and brand elements to create graphics that performed well natively on both LinkedIn and Instagram. SMPS brand guidelines were applied consistently across every asset.
Outcome
The campaign ran weekly across LinkedIn and Instagram throughout the month, giving each board member a dedicated moment of recognition while building sustained visibility for the chapter and its incoming leadership.