A sponsorship opportunities brochure produced for the SMPS Orange County chapter, designed to attract and inform prospective sponsors across the A/E/C industry for the 2024 program year.
Company
SMPS Orange County
Role
Designer
Objective
Design a polished document that clearly communicated SMPS OC's sponsorship tiers, member demographics, and event offerings within the organization's brand guidelines, compelling enough to convert prospective sponsors into committed partners.
Approach
The document was built within SMPS OC's brand guidelines, applying the organization's visual identity consistently throughout. Content was structured to guide the reader from an introduction to the chapter through sponsorship benefits, pricing tiers, and a clear call to action, with layout decisions prioritizing visual hierarchy to make tiered information easy to navigate at a glance.
Outcome
The finished document served as SMPS OC's primary sponsorship acquisition tool for the 2024 program year, supporting the chapter's revenue and partnership goals through direct distribution to prospective sponsors across the A/E/C industry.
A sponsorship opportunities brochure produced for the SMPS Orange County chapter, designed to attract and inform prospective sponsors across the A/E/C industry for the 2024 program year.
Company
SMPS Orange County
Role
Designer
Objective
Design a polished document that clearly communicated SMPS OC's sponsorship tiers, member demographics, and event offerings within the organization's brand guidelines, compelling enough to convert prospective sponsors into committed partners.
Approach
The document was built within SMPS OC's brand guidelines, applying the organization's visual identity consistently throughout. Content was structured to guide the reader from an introduction to the chapter through sponsorship benefits, pricing tiers, and a clear call to action, with layout decisions prioritizing visual hierarchy to make tiered information easy to navigate at a glance.
Outcome
The finished document served as SMPS OC's primary sponsorship acquisition tool for the 2024 program year, supporting the chapter's revenue and partnership goals through direct distribution to prospective sponsors across the A/E/C industry.